Secret Gym
Launch site for a furniture-grade home gym
Croatian launch site for a foldable 200 kg lifting platform that lives inside an oak cabinet. Scroll-scrubbed product reveal, spec-led content, structured data and a Resend enquiry pipeline.
The challenge
Secret Gym sells a design object that happens to hold 200 kg - not a fitness product. The site had to read like furniture-brand marketing: restrained, spec-forward, photography-led. Anything that sounded like a gym ad would price the product down.
What we built
Defined a warm-neutral monochrome system in Tailwind v4 CSS-first tokens - no pure black or white, a single clay accent, ink pill buttons - and built the page around a pinned, scroll-scrubbed sequence showing the cabinet unfold into a platform. Added hr-HR metadata with Product, FAQPage and Organization JSON-LD, a dependency-free GDPR consent flow, and a Resend enquiry endpoint that degrades to mailto: when unconfigured.
Outcome
- 01Launch site live at secret-gym.eu across Europe
- 02Product, FAQPage and Organization structured data for rich results
- 03Custom consent flow with no paid CMP - Reject as prominent as Accept
- 04Enquiry form with graceful mailto: fallback so leads never drop