Numerix
BI platform website with a measurable funnel
Multi-page marketing site for a business intelligence consultancy, plus a full GA4 event and consent architecture - tracking off by default, conversions wired to the actions that actually generate enquiries.
The challenge
Numerix sells clarity from data, so its own website had to prove the point. They had brand assets and approved copy but no site - and no way to see which industries, sections or CTAs were actually producing enquiries.
What we built
Built a Next.js App Router site on the Numerix brand system, with a scroll-scrubbed dashboard hero, industry-specific solution sections and a Resend-backed enquiry flow. On top of it sits a typed analytics layer: a custom PageViewTracker for client-side navigations, semantic event helpers, and GDPR Consent Mode v2 with all tracking denied until the visitor opts in.
Outcome
- 01Multi-page site delivered production-ready and live on numerix.hr
- 0211 tracked events, with generate_lead configured as the conversion
- 03Consent Mode v2 - analytics off by default, ad storage permanently denied
- 04Env-gated tracking keeps dev and preview traffic out of reporting